It is reported that recently, Dongfeng Motor Corporation (DFM) ranks the 37th on the top list of best brands in China and also the first in the automotive industry with brand value up to 4.32 billion Yuan at the Exchange Conference of the Best Chinese Brand Value and Accelerated Growth 2017 that was organized by Interbrand, a global leading brand consultant company in Shanghai.
The Top list of the Best Chinese Brand Value 2017 is released by Interbrand, the most authoritative domestic consultant company which can timely capture market trend and brand information. It has already become an indication of how domestic brands in every field will develop as well as an important basis of evaluation of the brand itself. The analysis method used by Interbrand is regarded as a tool with special strategic management value and the Best Global Brand Value Top List is elected by British Financial Times as one of the 3 most valued by CEO.
As a leading national automobile manufacture, DFM has been taking it as its historical mission and self-development to create the first-class car brand while expanding business scale and enhancing the manufacturing level at the same time so as to transfer from a pure manufacturing enterprise to a brand enterprise.
Over the past forty-eight years, DFM has intensified reliable product quality and achieved an excellent trademark with customers’ satisfaction. In early 1997, the trademark "Dongfeng" was identified SAIC (State Administration for Industry and Commerce) as “Well-known Trademark” in domestic auto industry. In 2006 and 2007, it was respectively identified as the “Most Competitive Brand in the Market” and “A Famous Brand of China”-the top honor for product quality in China by MC(Ministry of Commerce) and AQSIQ(General Administration of Quality Supervision, Inspection and Quarantine). On the list of brand value, “Dongfeng” has also been evaluated on end as the most valuable brand in China by Brand Finance.
In 2016, DFM sold 4.27 million automobiles with annual income amounting to 571.76 billion Yuan, ranking 81st in Fortune, 16th among top 500 hundred Chinese enterprises, 3rd among top 500 Chinese mechanical industries and 2nd in Chinese automotive industry.
The company had a breakthrough in overseas business in 2016 with a quick growth of self-development of passenger automobiles and exported 21,100 cars, which was as twice as that of the previous year. In the next 5 years, DFM will invest more than 40 new products in more than 70 countries abroad, with overseas distributing outlets up to 912 and after-service outlets up to 971. By 2020, the export of automobiles will have reached 150,000.